Wednesday, 8 February 2012


I'm starting to find out how challenging it is to set up a business. There are so many things that need doing and there is always something else that has to be done first!

Yesterday and today I have been working on logos for the photographic tour business idea. It is a lot more complicated and frustrating than I first thought, particularly when the original idea has to be tweaked for almost every use. It has to be adapted and evolved for use on different websites, to be turned into a decal for the Land Rover and made into a square avatar for many websites (this blog included).

This was the original concept after a lot of tweaking in photoshop, with the iconic Old Man of Storr rock.

I then decided it would be good to have some more text to explain what it was. If I just printed that on the side of the car nobody would understand the workshop idea.

A web address needed adding somewhere... the trouble was where! It looks very odd above, and I like having the 5 words below reasonably large. It was either this...

... or this! Not sure on the limitations of getting this printed on the side of the Land Rover in reverse colours however.

Deciding it looked smarter in grey and white, I inverted the colours for the heading of this blog,

And created a little avatar style icon for use online.

So that concludes this blog entry. Hopefully it is the start of many to come! Stay tuned!


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